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Privacy Policy

Last updated: November 12, 2026

1. Who we are

Life Policy Support Desk ("we," "us," "our") is an independent advertising and referral service. We are not an insurance company, agency, or carrier, and we are not affiliated with any insurance company or government agency. We connect people who have questions about their life insurance with independent licensed insurance agents, and help callers identify and reach their insurance company for account changes. This policy explains how we handle information when you visit lifepolicysupportdesk.com (the "Site") or call us.

2. Information we collect

Information you give us on a call. When you call, we or the agent you're connected with may ask for information such as your name, phone number, state or ZIP code, age range, the name of your insurance company, the type of policy you have, and what you'd like to change.

Information collected automatically. When you call or visit the Site, we may collect your phone number (including caller ID), call date, time, and duration, your general location based on area code or IP address, device and browser type, pages viewed, the ad or search that brought you to the Site, and similar technical data.

Information collected if you apply for a policy. If you choose to apply for a new life insurance policy during a call, the licensed agent will collect information the insurance company requires for the application. This may include your date of birth, Social Security number, address, health and medical history, beneficiary details, and bank account or card information for premium payments. The agent will tell you which insurance company you are applying with before collecting it. This information is used only to submit your application and set up payment for that new policy. It is never used to make changes to a policy you already have; only your current insurance company can do that.

Information we never ask for. We and the agents we work with will never ask for your online account passwords or one-time security codes.

3. How we use information

  • To route your call to an available licensed agent, or help you reach your insurance company
  • If you choose to apply, to complete and submit your application to the insurance company you select and set up premium payments
  • To operate, maintain, and improve the Site and our call routing
  • To measure the performance of our advertising
  • For quality assurance, training, and compliance monitoring
  • To prevent fraud and abuse, and to comply with legal obligations

4. How we share information

  • Licensed insurance agents and agencies. When you call about your coverage, we share your call and the information you provide with the independent licensed agent or agency we connect you to, so they can help you. These agents may pay us a fee for the referral. Once connected, the agent's own privacy practices apply to information you give them.
  • Insurance companies. If you ask for help reaching your insurer, we may transfer your call to that company. If you apply for a new policy, your application information is sent to the insurance company you apply with, which may use it for underwriting, including checking consumer reports, prescription history, and the MIB, as described in its own disclosures.
  • Service providers. We use vendors for call tracking and routing, phone services, call recording, website hosting, and analytics. They may process information on our behalf only to provide those services.
  • Advertising partners. We use advertising platforms such as Google to measure which ads lead to calls. See section 6.
  • Legal and safety. We may disclose information if required by law, to respond to legal process, to protect our rights, or to prevent fraud.
  • Business transfers. Information may be transferred if our business is sold, merged, or reorganized.

Because agents may compensate us when we connect your call, this sharing may be considered a "sale" or "sharing" of personal information under some state laws. See section 8 for how to opt out.

5. Phone calls and recordings

Calls to our number may be monitored and recorded for quality, training, and compliance purposes. By staying on the line, you consent to this. If you do not want your call recorded, please hang up.

We do not send marketing text messages, and we do not use information from your call to place autodialed or prerecorded marketing calls to you. If an agent you speak with asks to contact you later, that is between you and the agent, and you may decline.

6. Cookies, analytics, and advertising

The Site and our advertising partners use cookies, pixels, and similar technologies to understand how visitors use the Site and to measure whether our ads lead to calls. This may include Google Ads conversion tracking, Google Analytics, and call-tracking tools that show a phone number tied to the ad you clicked.

You can block or delete cookies in your browser settings, and you can manage Google ad personalization at adssettings.google.com. Our Site does not currently respond to "Do Not Track" signals, but we honor Global Privacy Control (GPC) signals as an opt-out of sale or sharing where required by law.

7. Your choices

  • You never have to provide information on a call or apply for a policy. You can end the call at any time.
  • You can ask us not to share your information with agents by calling or emailing us (see section 12).
  • If an agent contacts you and you don't want further calls, tell them to place you on their internal do-not-call list.

8. State privacy rights

Depending on where you live (for example California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with consumer privacy laws), you may have the right to:

  • Know what personal information we collect, use, and disclose
  • Request access to, or a copy of, your personal information
  • Request correction or deletion of your personal information
  • Opt out of the sale or sharing of your personal information, and of targeted advertising
  • Limit the use of sensitive personal information to what is needed to provide the service you requested
  • Appeal a decision we make about your request
  • Not be discriminated against for exercising these rights

To make a request, contact us using the details in section 12. We will verify your request using information you've already provided, such as the phone number you called from. An authorized agent may submit a request on your behalf with proof of authorization. We respond within the timeframes required by applicable law.

Categories collected in the past 12 months: identifiers (name, phone number, address, IP address); insurance-related information you choose to share; for applicants, sensitive personal information (Social Security number, financial account information, and health information); internet or device activity; general geolocation; and audio recordings of calls. These are disclosed to the recipients listed in section 4.

9. Security and retention

We use reasonable administrative, technical, and physical safeguards to protect information. Sensitive information collected for an application, such as Social Security and bank account numbers, is used only to submit that application and is protected with additional access controls. No method of transmission or storage is completely secure. We keep information only as long as needed for the purposes described above, including to meet legal, regulatory, and compliance requirements, and then delete or de-identify it.

10. Children

The Site and our services are intended for adults 18 and older. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact us and we will delete it.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top shows when it last changed. Material changes will be posted on this page.

12. Contact us

Questions or privacy requests: